Turn on the light. Unlock the door. Here are the amazing secrets that can no longer be kept in the dark!
So how do books become best sellers?
Usually hyped out of this world by the publisher, if he thinks he has a good seller on his hands. But we’re not talking publishers. We are going to talk about you. I have seen books which were amazing and sold zilch. Why not? No hype.
From here we are assuming you have written a book. A “How To” type book which you fully researched before you even wrote it because we all know, don’t we? You check out the potential market first!
You spent day and night for 2 weeks writing it and editing. Your finished manuscript is at the printers. You had someone design a “hip” cover with a well thought out marketing blurb on it. It will be ready in 2 weeks but the cover design and blurb is done first so we can promote it.
Find all the digital stuff you own that can be sent by email. Don’t own anything? Get onto some gurus and do some in depth interviews. Put a retail value on the interview. Make sure it’s worth money. This is what you are giving away. You are happy. The gurus are happy because they get plenty of exposure.
Everyone who buys your book now has a compelling reason to do so. They not only get the book for $9.95 or $19.95 but a ton of free information worth more than the book itself. So, they buy the physical book from Amazon They show you the receipt. They receive from you all the digital items by email.
Get everyone and his dog sending out emails re your forthcoming book being released on “X” date, with picture of front and back covers. Send out to everyone on your email list, friends, family, business and get the gurus who gave you the interview to do the same.
This is the simple strategy to use. You must believe in your book. It must worth the read. It must be informative. It needs to get talked about. Ask everyone to tell everyone they know or pass it on to their email lists. On and On. Give tons of free stuff to all those who buy it. Buy eBooks, reports and any digital things which you receive master rights to sell as you wish. I am sure you will find other methods and ways
You might even earn a lot of cash besides becoming a guru.
About the Author
Publishing pro and author/filmmaker Barry Sheppard has written and published many books with hundreds of reviews in newspapers, TV and radio. He is now concentrating on eBook writing/publishing and starting his own television station.