A survey cited by “The Wall Street Journal” says that a person who surfs the book store actually spends more time looking at the front book cover before he reads the back cover. Yes, you got it right. You should carefully think about how to design your book cover using recommended design techniques to attract buyers.
Here are some noteworthy book cover creation tips you can use.
1. The Front Cover
The front book cover showcases the title, its subtitle, and the author’s name. Think of the front cover as a billboard ad displayed on one of the busiest streets in the city. Its design must express a solid message without being too flashy and fussy. The graphics should be bold, unique, and distinct. Graphics should relate to the book’s content and not mislead readers. Use contrasting bold typeface as the lettering. You can use your imagination for the color scheme. The font size must be readable, even from a distance.
Poorly designed book covers will result in poor sales. The best tip is to hire a professional graphic designer who is skilled in printing, photography, software, and creative skills. Now that will truly make sense.
2. The Book Spine
The book’s spine must contain the author’s name, the book’s title, and the publishing company’s logo (if applicable). The information must be legible, uncluttered, and visibly clean. Use bold and contrasting colors for the letters.
3. Tease the Back Cover
The back cover gives you a second chance at selling your book to a potential buyer who found your front cover interesting. The back cover should tease the minds of potential buyers and persuade them to buy your book. Go for a terrific headline and advertise it to your target market, provide a brief but persuasive background of the content, include your bio-data and photo, the bar code, and the 13-digit ISBN number.
Whether you are writing fiction or non-fiction, you must choose the best title for your book.
4. Keep Your Book Title Short
Favor short titles instead of long titles. Short titles make a great impact. Statistics show that more readers remember a short book title instead of a long book title. Book titles don’t have to form a complete sentence. Phrases, terms, fragments, or even just one word might make the perfect book title if it can fully encompass the main idea of your work.
5. Keep It Descriptive
The title of your book must mirror the idea of your book. One simple but effective example is the first book of C.S. Lewis’ popular Chronicles of Narnia Series, the Lion, the Witch, and the Wardrobe. With those words, you know immediately which important figures encompass the story.
You don’t have to be literal all the time. Abstract ideas and allusions work as long as you can catch readers’ attention and exhibit an underlying significance in hindsight. One good example is Tennessee Williams’ play, The Glass Menagerie.
6. Speak the Language of Your Readers
Your story’s success relies on how much your readers can relate to and appreciate your book. Although this doesn’t mean you have to write about situations that your readers have experienced, it does mean writing in a way that helps readers grasp your meaning. Apply the same reasoning as you develop a title for your book.
Using buzzwords are okay if you believe they’re appropriate. Consider the long-term consequences of your choice. A popular term today may be obsolete in the next decade.
7. Make It Unforgettable
This is where various factors like alliteration, rhyming, choice of verbs, and even choice of language all come into play. You don’t need to use complicated words; one glance at “Rich Dad, Poor Dad” proves that rather well.
If you need help creating unforgettable book titles, focus on your book’s content. What ideas in your book seemed preposterous at the start, but you defended and proved your point in the end? Can you sum them up in a few words?
Ponder these important book cover creation tips and be ready to hit the market with the potential of great sales.
About the Author
Brian Scott owned the website, Book Proposal Writing, which is no longer active.