Is Self-Publishing For You?

Have you ever wanted to write a book? The challenge of getting a publisher deters many would-be authors. But now your manuscript doesn’t have to be a dusty dream.

Once scoffed, self-publishing companies are now producing books that are indistinguishable from traditionally published books. They’re sold through all the major outlets, from Ingram (the major distributor to bookstores) to online retailers like Barnes and Noble and Amazon.com.

Some of these books have sold so well their authors have been offered contracts by traditional publishers (ever heard of Rich Dad, Poor Dad?). Yet — get this — some authors are turning down contracts for the perks of self-publishing. These include higher royalties, faster production and greater control of production — since authors retain the rights to their books. Plus, self-publishing has become affordable, thanks to print-on-demand technology, which allows books to be printed a few at a time.

Tips for Successful Self-Publishing

Avoid self-publishing pitfalls with these tips from the pros.

  1. Make sure you have credibility on your book’s subject.
  2. Don’t rely on yourself for either cover design or editing and proofreading.
  3. Have a clearly identified target market that is both easy and economical to reach.
  4. Choose a reputable company.

Excerpt from article published in Biola University Magazine, Winter 2008.

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